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People and Products.pdf

People and Products true
By:Allan J. Kimmel
Published on 2015-03-05 by Routledge


By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as: the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of; design and form and how they facilitate product usage; technological developments and the ways they have changed how consumers interact with products; product disposal and sustainability; emerging and future trends in consumer behavior and product development and design. This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.

This Book was ranked at 32 by Google Books for keyword Consumer Behavior.

Book ID of People and Products's Books is OhPwBgAAQBAJ, Book which was written byAllan J. Kimmelhave ETAG "Z0fskdZONM8"

Book which was published by Routledge since 2015-03-05 have ISBNs, ISBN 13 Code is 9781317607502 and ISBN 10 Code is 1317607503

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Book which have "312 Pages" is Printed at BOOK under CategoryBusiness and Economics

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