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Absolute Value.pdf

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By:Itamar Simonson,Emanuel Rosen
Published on 2014-02-04 by Harper Collins


Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.

This Book was ranked at 9 by Google Books for keyword Consumer Behavior.

Book ID of Absolute Value's Books is 5TsHAQAAQBAJ, Book which was written byItamar Simonson,Emanuel Rosenhave ETAG "H7f/XhoQ2Ts"

Book which was published by Harper Collins since 2014-02-04 have ISBNs, ISBN 13 Code is 9780062215680 and ISBN 10 Code is 006221568X

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