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Essentials of Consumer Behavior.pdf

Essentials of Consumer Behavior true
By:Debra L. Stephens
Published on 2016-10-26 by Taylor & Francis


Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.

This Book was ranked at 14 by Google Books for keyword Consumer Behavior.

Book ID of Essentials of Consumer Behavior's Books is 5i8lDwAAQBAJ, Book which was written byDebra L. Stephenshave ETAG "cd1MLcopacs"

Book which was published by Taylor & Francis since 2016-10-26 have ISBNs, ISBN 13 Code is 9781317648857 and ISBN 10 Code is 1317648854

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Book which have "220 Pages" is Printed at BOOK under CategoryBusiness and Economics

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