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Contemporary Consumption Rituals.pdf

Contemporary Consumption Rituals true
By:Cele C. Otnes,Tina M. Lowrey
Published on 2004-05-20 by Psychology Press


Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals. In this volume, the first in the Marketing and Consumer Psychology series: a religious studies scholar talks about the media representation of ritual; communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption; a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.

This Book was ranked at 4 by Google Books for keyword Consumer Behavior.

Book ID of Contemporary Consumption Rituals's Books is -E94AgAAQBAJ, Book which was written byCele C. Otnes,Tina M. Lowreyhave ETAG "8V++CPVb9Ek"

Book which was published by Psychology Press since 2004-05-20 have ISBNs, ISBN 13 Code is 9781135635619 and ISBN 10 Code is 1135635617

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Book which have "360 Pages" is Printed at BOOK under CategoryBusiness and Economics

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