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Consumer Behaviour: Includes Online Buying Trends.pdf

Consumer Behaviour: Includes Online Buying Trends false
By:Dinesh Kumar
Published on 2015-11-12 by


This is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in marketing. While dealing with the consumption choices and behaviour of individuals from socio-cultural and psychological point of view, it also describes contemporary concepts such as online buying behaviour and consumer engagement marketing which promises to change the face of marketing forever.

This Book was ranked at 30 by Google Books for keyword Consumer Behavior.

Book ID of Consumer Behaviour: Includes Online Buying Trends's Books is S_9-jgEACAAJ, Book which was written byDinesh Kumarhave ETAG "wSYtM4wUAXU"

Book which was published by since 2015-11-12 have ISBNs, ISBN 13 Code is 9780198095927 and ISBN 10 Code is 0198095929

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