Consumer Behavior.pdf

Consumer Behavior false
By:Michael R. Solomon
Published on 2009 by Pearson Prentice Hall

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

This Book was ranked at 23 by Google Books for keyword Consumer Behavior.

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Book which have "694 Pages" is Printed at BOOK under CategoryBusiness and Economics

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