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Consumer Behavior: Implications For Marketing Strategies.pdf

Consumer Behavior: Implications For Marketing Strategies false
By:G Radha Krishna
Published on 2005-02-05 by


To understand consumer behaviour, the marketer must watch the consumer responding to the marketing mix. An individual chooses a product or service on offer by comparing it with his or her own culture, attitude, learning and personal perception. This book

This Book was ranked at 29 by Google Books for keyword Consumer Behavior.

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Book which was published by since 2005-02-05 have ISBNs, ISBN 13 Code is 9788178814049 and ISBN 10 Code is 8178814048

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