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TiVo in 2002.pdf

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By:Luc Wathieu,Mike Zoglio,Harvard Business School
Published on 2002 by


After an overview of the company's situation and problems, the case focuses on different kinds of data (sales results, satisfaction and usage data, purchase influence, demographics, attitude data, behavioral data) and explains how that data emerged over time as the company was more and more pressured to explore the essence of its value proposition.

This Book was ranked at 8 by Google Books for keyword Consumer Behavior.

Book ID of TiVo in 2002's Books is i_eptgAACAAJ, Book which was written byLuc Wathieu,Mike Zoglio,Harvard Business Schoolhave ETAG "DdPbpclS+S8"

Book which was published by since 2002 have ISBNs, ISBN 13 Code is and ISBN 10 Code is

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Book which have "14 Pages" is Printed at BOOK under CategoryConsumer behavior

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