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The Routledge Companion to Consumer Behavior.pdf

The Routledge Companion to Consumer Behavior true
By:Michael R. Solomon,Tina M. Lowrey
Published on 2017-09-22 by Routledge


The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are |household names|, to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

This Book was ranked at 24 by Google Books for keyword Consumer Behavior.

Book ID of The Routledge Companion to Consumer Behavior's Books is EOI2DwAAQBAJ, Book which was written byMichael R. Solomon,Tina M. Lowreyhave ETAG "uqMFnexKV7s"

Book which was published by Routledge since 2017-09-22 have ISBNs, ISBN 13 Code is 9781315526911 and ISBN 10 Code is 1315526913

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Book which have "536 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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