Langsung ke konten utama

Mass customization and consumer behavior - A case study from a german consumer perspective.pdf

Mass customization and consumer behavior - A case study from a german consumer perspective true
By:Joscha Köllner
Published on 2008-05-06 by GRIN Verlag


Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Mid Sweden University, 27 entries in the bibliography, language: English, abstract: Mass customization is a research field which is already well established from a manufacturer viewpoint. Curiously, there is a marginal amount of research studies covering the consumers’ viewpoint and researchers argue that much more research is needed to understand the consumer behavior in terms of mass customization. From a consumers’ viewpoint mass customization can be seen as the production of goods for a relatively large market, which meets exactly the needs of each individual customer with regard to certain product characteristics (differentiation option), at costs roughly corresponding to those of standard mass-produced goods (cost option). The main purpose of this study was an investigation of relationships between the purchase of mass customized products and demographic and psychological influence factors. Therefore, the study gave an answer on the question whether German consumers had an interest in purchasing mass customized products and what demographic and psychological factors influence the tendency to purchase mass customized products. The reader should have got an impression of the topic of mass customization from a consumer perspective. Therefore the author surveyed 519 German consumers with the help of a self-administered online survey in order to investigate their attitudes toward mass customized products, their willingness to invest additional time and money for MCP and their perceived risk on customized products. The study was conducted on German respondents to discuss similarities and differences to previous studies on the US market as well as a comparison of the UK and Turkish market regarding consumer attitudes and readiness. This study offers practical insights for companies that want to address potential consumers of customized products and gives useful hints for determining suitable target groups for mass customized products.

This Book was ranked at 34 by Google Books for keyword Consumer Behavior.

Book ID of Mass customization and consumer behavior - A case study from a german consumer perspective's Books is wFGQpyB89OgC, Book which was written byJoscha Köllnerhave ETAG "SeOeihdcOCw"

Book which was published by GRIN Verlag since 2008-05-06 have ISBNs, ISBN 13 Code is 9783638046244 and ISBN 10 Code is 3638046249

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "72 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

eBook Version Availability Status at PDF is true and in ePub is false

Book Preview


Mass customization and consumer behavior - A case study from a german consumer perspective Free Download

Mass customization and consumer behavior - A case study from a german consumer perspective PDF Free

Mass customization and consumer behavior - A case study from a german consumer perspective PDF

Mass customization and consumer behavior - A case study from a german consumer perspective Free

Mass customization and consumer behavior - A case study from a german consumer perspective Books

Mass customization and consumer behavior - A case study from a german consumer perspective Books Free

Mass customization and consumer behavior - A case study from a german consumer perspective Audio Books

Mass customization and consumer behavior - A case study from a german consumer perspective full-text Books

Mass customization and consumer behavior - A case study from a german consumer perspective Online Read

Mass customization and consumer behavior - A case study from a german consumer perspective Kindle

Mass customization and consumer behavior - A case study from a german consumer perspective Review

Mass customization and consumer behavior - A case study from a german consumer perspective Book Summary

Mass customization and consumer behavior - A case study from a german consumer perspective Book PDF

Mass customization and consumer behavior - A case study from a german consumer perspective Book Review

Mass customization and consumer behavior - A case study from a german consumer perspective -Joscha Köllner- Google Books

Mass customization and consumer behavior - A case study from a german consumer perspective byJoscha Köllner- Goodreads

Mass customization and consumer behavior - A case study from a german consumer perspective byJoscha Köllner

Mass customization and consumer behavior - A case study from a german consumer perspective -Joscha Köllner- 9783638046244

Mass customization and consumer behavior - A case study from a german consumer perspective -Joscha Köllner- 3638046249

Mass customization and consumer behavior - A case study from a german consumer perspective E-Books

Mass customization and consumer behavior - A case study from a german consumer perspective byJoscha KöllnerE-Books

Mass customization and consumer behavior - A case study from a german consumer perspective byJoscha Köllnerebooks

Mass customization and consumer behavior - A case study from a german consumer perspective byJoscha Köllner- Full Text Free Book - Full Text Archive

Mass customization and consumer behavior - A case study from a german consumer perspective byJoscha Köllner- Full Text Free Book

Mass customization and consumer behavior - A case study from a german consumer perspective byJoscha Köllner- Full Text Archive

Amazon.com: Mass customization and consumer behavior - A case study from a german consumer perspective byJoscha Köllner

Komentar

Posting Komentar

Postingan populer dari blog ini

Absolute Value.pdf

Absolute Value false By:Itamar Simonson,Emanuel Rosen Published on 2014-02-04 by Harper Collins Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence c...
Posting Komentar
Baca selengkapnya

Download Network Security, Firewalls, and VPNs Pdf

Network Security, Firewalls, and VPNs true By:CTI Reviews Published on 2016-10-20 by Cram101 Textbook Reviews Facts101 is your complete guide to Network Security, Firewalls, and VPNs. In this book, you will learn topics such as VPN Fundamentals, Network Security Threats and Issues, Network Security Implementation, and Network Security Management plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time. This Book was ranked at 10 by Google Books for keyword Network Security. Book ID of Network Security, Firewalls, and VPNs's Books is baz-DAAAQBAJ, Book which was written byCTI Reviewshave ETAG "xHVnQQqJADE" Book which was published by Cram101 Textbook Reviews since 2016-10-20 have ISBNs, ISBN 13 Code is 9781538803721 and ISBN 10 Code is 1538803720 Reading Mode i...
Posting Komentar
Baca selengkapnya

Download Manual of Ovulation Induction & Ovarian Stimulation Protocols Pdf

Manual of Ovulation Induction & Ovarian Stimulation Protocols false By:Gautam Allahbadia Published on 2016-02-29 by JP Medical Ltd Manual of Ovulation Induction and Ovarian Stimulation Protocols encompasses all aspects of ovulation induction and current stimulation protocols in detail. This detailed text provides the reader with a reliable overview of the principles involved and the management required for ovulation induction in the treatment of infertility. This book is comprised of 68 chapters which cover the tailoring of ovarian stimulation regimens to a patient’s medical history and previous response to treatment. Both the clinical and sonographic findings in evaluating ovulatory function and dysfunction are discussed in detail. Methods for monitoring folliculogenesis, which in turn allows the ART specialist to accurately predict the number, as well as the timing of the high quality of oocyte retrieval, are discussed in detail. The book features discussion on basic and clinica...
Posting Komentar
Baca selengkapnya

Copyright © 2017 Lelia D Wilson