Global Marketing and Advertising.pdf

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By:Marieke de Mooij
Published on 2013-08-27 by SAGE Publications

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

This Book was ranked at 3 by Google Books for keyword Consumer Behavior.

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Book which was published by SAGE Publications since 2013-08-27 have ISBNs, ISBN 13 Code is 9781483315454 and ISBN 10 Code is 1483315452

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