Consumer Financial Behavior false
By:W. Fred Van Raaij
Published on 2014-12-01 by Now Publishers
Consumer financial behavior is a domain between micro-economics, behavioral finance, and marketing. It is based on insights and behavioral theories from cognitive, economic, and social psychology (biases, heuristics, social influences), in the context of and sometimes in conflict with micro-economic theories of consumers, investors, and markets. Behavioral finance has a descriptive approach, how people make financial decisions. Not always rational, but often in a systematic irrational way. Consumer financial behavior is also a basis and starting point for the marketing management of financial products and services, as well as for consumer education and protection policy. This monograph is on the determinants/drivers and consequences of spending, saving, borrowing, insuring, and investing. Ultimately, this monograph is on the financial requirements for financial inclusion, and participation in present society with its myriad of products and services, experiences, social media, information (overload), and the pursuit of meaning, satisfaction, happiness, and wellbeing.
This Book was ranked at 27 by Google Books for keyword Consumer Behavior.
Book ID of Consumer Financial Behavior's Books is 9Ey5rQEACAAJ, Book which was written byW. Fred Van Raaijhave ETAG "CdCTKpZk0Sk"
Book which was published by Now Publishers since 2014-12-01 have ISBNs, ISBN 13 Code is 9781601988645 and ISBN 10 Code is 1601988648
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Book which have "134 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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