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Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context.pdf

Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context false
By:S. Ramesh Kumar
Published on 2009-09-01 by Pearson Education India


India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding

This Book was ranked at 38 by Google Books for keyword Consumer Behavior.

Book ID of Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context's Books is koFFqPST0HcC, Book which was written byS. Ramesh Kumarhave ETAG "XJ1SRDj0rGo"

Book which was published by Pearson Education India since 2009-09-01 have ISBNs, ISBN 13 Code is 9788131722367 and ISBN 10 Code is 8131722368

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Book which have "624 Pages" is Printed at BOOK under CategoryBrand name products

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