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Cases in Consumer Behaviour.pdf

Cases in Consumer Behaviour false
By:Gerrit Antonides,W. Fred van Raaij
Published on 1999-07-09 by Wiley


Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include: * The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary * The cases reflect the consumer perspective on marketing problems * Each case presents a practical problem in the consumer area and poses questions for the reader. An Instructor's Manual is available from the publisher for lecturers using the casebook.

This Book was ranked at 7 by Google Books for keyword Consumer Behavior.

Book ID of Cases in Consumer Behaviour's Books is UWhEAAAAYAAJ, Book which was written byGerrit Antonides,W. Fred van Raaijhave ETAG "egqXerDiXzg"

Book which was published by Wiley since 1999-07-09 have ISBNs, ISBN 13 Code is 9780471987819 and ISBN 10 Code is 0471987816

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Book which have "180 Pages" is Printed at BOOK under CategoryBusiness and Economics

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